You’ll be surprised what you can protect with a trademark!

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When #startups and #entrepreneurs think of #trademark protection, invariably they look to protect their #logo and #business name.

However it is worth noting that #UKĀ trademark law can also help a startup protect a range of other aspects of its brand which budding entrepreneurs may not be aware of. For instance, sounds and musical jingles, also known as #sonictrademarks can be protected (think of the whistle McDonalds used with its relatively recent ‘I’m lovin it’ advert). Smells or to be precise, manufactured smells ( #scenttrademarks ) such as perfumes can also potentially be protected.

You may be thinking is this really relevant to my startup; surely I’ve done enough to protect my name and logo?

Yes for now this may well be enough; but as @garyvee recently predicted, with voice search engines soon to compete and replace more traditional methods of searching the #internet expect to see a significant rise in the number of #sonictrademark applications by the likes of #google and #amazon and content providers.

The important question is, will you follow suit and protect your sonic trademarks which will be as common as protecting logos and names now?

#entrepreneur #entrepreneurship #startups#businessowner #smallbiz #entrepreneurlife#youngentrepreneur #entrepreneurfirst#techcity #shoreditch #angelinvestor#mytelegraph #intellectualproperty#studentstartup #venturecapital#entreprenurialspark

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