So what is intellectual property?

So what is Intellectual Property?

So what is intellectual property?

So what exactly is intellectual property (or IP as its commonly known) Joe?

I get asked this question a lot when meeting with student and graduate startups.

Many startups think IP is referring to patents, trademarks and copyright. In fact these are some of the tools that you can use to protect aspects of your business idea from others (more on these in subsequent posts).

I look at IP as being what makes your startup idea different and innovative compared to the competition.

ACTION POINT

Try and list up to 5 elements of your startup that you think make it stand it out and that you wouldn’t want your competition to use…you then are getting closer to what the IP or lifeblood of your actual startup is.

Hope you found this useful.
Joe.

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